by Dr Boyce Watkins, Syracuse University
AOL Black Voices, Your Black World
You've probably heard the phrase "sippin syrup," used in reference to the act of mixing cough syrup, codeine, and soda together to create a relaxed feeling within the person who consumes the beverage. The "drank" has become quite popular, particularly in the south, as rappers have done their jobs of giving free promotion to an illegal product that has managed to make teenagers even less productive than many of them already are.
It was only a matter of time before corporate America stepped in to make money off the trend. Meet the new drink on store shelves: Sippin Syrup. The drink doesn't use any illegal products, but produces the same "lean" effect that many young people seek from the cough syrup product on the street. Harmless enough, right? Not so fast.
Officers in the Houston area are concerned that the product sold on store shelves is nothing more than a gateway to an incredibly dangerous and addictive drug. The snazzy ad campaign fully leverages the power of the brand of "purple stuff" being sold on the streets already. Teenagers who can't get the real stuff would likely be enticed by the substitute until the door is open for the actual product.
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